Today, I’m officially rolling out the Search Evolution Strategy. This has been a long time coming—truly years in the making. It’s my official response and
Well, a content strategy ain’t what it used to be. Over the last few years, the content marketing and SEO game has changed immensely. New
Now that we’re a few weeks into the New Year, are you wondering what 2025 holds in store for content marketing and search? Maybe you’re
If you’ve heard the term “SEO” thrown around but aren’t sure what it means, don’t worry—you’re in good company. It’s a complex and nebulous topic
Wondering when you’ll see results from your SEO efforts? Here’s how to figure that out, and speed things up, with insights from lots of SEO
Over the last decade, I’ve used a lot of content calendars. I’ve seen content calendars that are barely more than a list of dates in
If you’ve spent enough time on the Inkwell blog, you know we often talk about the most important ranking factors of SEO. And as of
What’s the number-one mistake I see SEO writers making? Failure to plan. They get so eager to go for a keyword or get an idea
I wrote this article in collaboration with my colleague and friend Danny Grainger, a backlinking pro and copywriter to boot. With my experience building content strategies, and
We’ve all been there. Your content marketing is paying off way too much, and you’re overwhelmed with the amount of traffic and revenue it’s pulling
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