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Draw the right customers to your site.
Make them fall in love with your brand.
Watch your revenue reach new heights.
You want a content strategy that is tailored specifically to help your business achieve your goals, whether that’s to double your organic traffic, get 10,000 email subscribers, or get the word out about your products and services. To get started, I’ll interview you (and other key decisionmakers in your business) to understand what your business needs to move forward. Here are some ideas to get you started.
Every content strategy is unique, and before I can build yours, I’ll need to first interview you to discover your goals, audience, and products/services.You may not need all of these elements, or you may need others that aren’t here, but generally, here’s what I recommend:
Identify any technical or user-experience issues that could be a roadblock to your SEO success.
Deep insights on your competitors content, keywords rankings, and gaps in their strategy.
Combine any existing data you have with research into your audience's wants and needs.
A complete analysis of where you stand right now in terms of SEO and Google Analytics metrics.
Of course, you'll receive an extensive document that outlines your strategy from start to finish. All of the research, insights, and advice in one handy place.
Each strategy includes a list of priorities for your content marketing strategy. This covers both quick wins and a long-term strategy.
You and I will meet, on the phone, via video chat, or if we're in the same place over a coffee or beer. I'll walk you through the strategy and answer your questions.
Finally, I'll give you a content calendar for 3 months, showing you exactly what content you should create now to have the greatest impact for your business.
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